Understanding Traffic

Simple ways to read your numbers and decide what to do.

Normal Ranges (local advisory sites)

• New sites: 10–50 visitors/month is fine.
• Established: 100–500+ visitors/month.
• Marketing active: 500+ visitors/month.

Don’t compare to national firms; local audiences are smaller and more qualified.

What Matters

• Trending up over time = good.
• Visits to the Contact page = they’re considering reaching out.
• Multiple pages per visit = they’re exploring.
• Return visitors = they remember you.

Traffic Sources in Plain Words

• Direct: typed your URL or bookmark (cards, email signatures, word of mouth).
• Search: found you on Google. To grow: post occasionally, use clear titles, include your city/state.
• Referral: clicked from another site (LinkedIn, directories, partners, news).
• Social: clicked from social posts (LinkedIn is usually best here).

Quick Actions

• High bounce? Tighten your homepage headline and buttons; make the next step obvious.
• No Contact page visits? Add clearer calls to action and contact buttons.
• One page is popular? Add related links and a CTA on that page.

Keep Perspective

• One good lead beats big traffic.
• Check weekly or monthly, then act (update a page, publish a short post, or simplify a CTA).