Writing Content

Short, plain-language content wins. Aim for clarity and a clear next step.

Quick Rules

• Avoid jargon; write like you talk to clients.
• Lead with the benefit (“How we help protect your family”).
• Keep paragraphs short; use bullets and headings.
• Every page needs a clear action (“Schedule a consultation”).

Headlines That Work

• “Planning for a comfortable retirement”
• “How we help protect your family’s future”
• “5 questions to ask before choosing an advisor”

Skip generic lines like “Welcome to our website.”

Calls to Action

• Examples: “Schedule a Consultation”, “Contact Us”, “Download the Guide”.
• Use action words; one main CTA per page is enough.

Blog Tips

• Topics: answer client questions, explain concepts, local/firm updates.
• Structure: headline → intro (the problem) → sections with subheads → short wrap-up + CTA.
• 400–800 words is plenty. Add a featured image if you have one.

Team Bios

• Write in third person; mention credentials; add one human detail.
• 2–3 short paragraphs. Keep titles clear.

Quick Check Before Publish

1. Read once out loud.
2. Fix typos and names.
3. Click your links.
4. Add or confirm the CTA.