Landing Pages

Use a focused page with one goal—usually to collect a lead. Keep it short and connect the CTA to a form.

When to Use

• Campaigns or emails that need a single next step.
• Promoting one service or event without distractions.
• A/B testing headlines or offers (optional).

Set Up a Landing Page

1. In your dashboard, duplicate a simple page layout (Homepage sections work well) or use a minimal template if provided.
2. Hide navigation extras: keep header simple; remove unrelated sections.
3. Add a clear headline, 1–2 benefit bullets, and one primary button.
4. Point the button to your Contact form or Pre-Qualification form.
5. Add social proof if you have it (short quote or stat).
6. Publish and test the page link.

CTA + Form

• CTA button: link to /contact or /prequalification (if you use that form for screened leads).
• Form destination: set recipient in Form Settings so leads reach the right inbox; add compliance CC if needed.
• After submit: set a short success message (e.g., “Thanks — we’ll respond soon”).

Keep It Tight

• One goal, one CTA. Avoid multiple buttons or links.
• Short copy: headline + a few bullets; skip long paragraphs.
• Relevant image if needed; avoid heavy backgrounds that distract from the form.

Check Performance

• Share the landing page link in your email or ad.
• In Analytics, watch visits and Contact/Pre-Qualification form submissions over 7–30 days.
• If visits are high but submissions are low: tighten the headline/CTA, simplify the form fields, and remove extra sections.

If You Need Help

• Send the page URL and your CTA goal to support@moframework.com; we’ll help tune the layout and form routing.