SEO Basics

Your site already handles the technical side. You just need accurate info and helpful content.

Already Covered

• Mobile-friendly, secure (HTTPS), fast, and structured correctly.

Do These Few Things

• Titles: include your city and service. Example: “Retirement Planning | Smith Financial | Chicago, IL”.
• Accurate info: keep name, address, phone current in Site Info.
• Content: answer client questions in plain language; publish occasional blog posts.
• Location cues: mention your city/region naturally in homepage and service pages.

Blog Ideas That Help

• Local + service: “Retirement planning for Chicago professionals.”
• Question-based: “How much should I save for retirement?”
• Educational: “Understanding required minimum distributions.”

Avoid

• Keyword stuffing.
• Copying content from elsewhere.
• Huge uncompressed images that slow pages.

Expect Slow and Steady

• Improvements take months.
• Local wins are realistic; national is not the goal.
• Consistency beats bursts—one good post a month is fine.