Glossary

Plain definitions for terms you might see.

Alt Text — Short description of an image for screen readers.
ARC — Valmark program: Accumulating Wealth for Retirement.
Badge — Small label (pill) on cards or sections.
Blog — Section for your articles; each article is a post.
Bounce Rate — Visitors who leave after one page; lower is better.
CTA (Call to Action) — Button/link that tells visitors what to do.
CMS (Content Management System) — Software for editing your site (Sanity).
Dashboard / Studio — Your editing area at yoursite.com/studio.
Draft — Saved but not live content.
Footer — Bottom section of each page (contact, links, legal).
Form — Fields visitors submit (contact, pre-qualification).
Header — Top navigation with logo/menu.
Hero — Large top banner with headline and CTA.
Mobile-Friendly/Responsive — Layout adjusts to phones/tablets/computers.
Navigation (Nav) — Menus that help visitors move around.
Page — A URL on your site (like /contact).
PDF — Document file format.
Publish — Makes your changes live.
RISK — Valmark program: retirement income/risk management.
Sanity — CMS powering your dashboard.
SEO — Steps that help search engines find your site.
Sidebar — Left menu in your dashboard.
Slug — URL-friendly text for a page/post title.
Toggle — On/off switch.
URL — Web address (like www.yoursite.com/contact).
Valmark — Your broker-dealer network.
Widget — Small component that shows specific content.